Renaissance man was advertising globetrotter

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Stephen Jay Rose, a co-founder in 1966 of AC&R Advertising, New York, who later became chairman-CEO of Ted Bates International, died Sept. 30 at his home in St. Thomas, U.S. Virgin Islands. The cause of death was heart failure. He was 77.

Mr. Rose was the "consummate businessman, an entrepreneur who was thoughtful and client oriented," said a longtime Bates colleague, Mark Morris, vice-chairman of Bates Worldwide. Mr. Rose and his partner in AC&R, Alvin Chereskin, were pioneers of so-called sell and sell-through programs popular with retailer clients. AC&R's clients included Seiko, Estee Lauder, London Fog, Arrow Shirts, Sterling Automobiles and the Greek Tourism Board.

He "had panache," said Harry Koenig, chief financial officer at AC&R and now chief operating officer at Omnicom Group's LLKRF. Mr. Rose was known for wearing stylish garb, which frequently included Italian-made Borsalino hats.

Following the mid-1980s sale of AC&R to Ted Bates World- wide, Mr. Rose ran the agency's international operations. "Steve was very comfortable [abroad]," said Donald Zuckert, a former boss of Mr. Rose and ex-chairman-CEO of Ted Bates Worldwide. "Steve won [international agencies'] confidence." When he returned stateside, he oversaw the U.S. affiliate group. "Steve became quite a force within the Ted Bates organization," said Mr. Morris, adding, the "message is you can sell to a larger company and not disappear."

A collector of modern art and vintage cars, he was a "bit of a Renaissance man," Mr. Zuckert said. Through a company called EvenRose, Mr. Rose was involved with several London productions of Chekov plays. He was also an investor in numerous Broadway and off-Broadway productions, including "The Producers."

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