Reporter's notebook: Cannes

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Hottest new hotel: Pretty much everyone exclaims "It's like staying in a brothel!" upon arriving at the 2-year-old 3.14 for the first time. "Love" and "Sex" motifs adorn the walls of the bar, and squawking bright-yellow budgies fight for attention in reception.

Friday Night Beach-Party Smackdown: For years DDB's late-night fete was the only place to be seen. But the Leo Burnett party, in only its second year, boasts a spectacular beachfront location even by Cannes standards and two world-class DJs who guarantee to get even Maurice Levy on the dance floor. A Leo Burnett representative claimed: "Our tickets are being sold for $900 on eBay."

Fact of the Week: At a Carat seminar, we learned YouTube has twice the audience of MTV. Aegis Group CEO Robert Lerwill said he's had the sound bite repeated back to him all week.

Best sporting event that wasn't the World Cup: Sixteen teams competed in Cannes' first beach-soccer tournament, sponsored by Adidas. Portugal won, but Team USA beat Estonia and gave the Dutch a good game. The Dutch team's Scottish coach, 180 Amsterdam Chairman Alex Melvin, denied that his team's enormous goalkeeper was really a nightclub bouncer brought in from Amsterdam, a rumor apparently started by the U.S. team.

Event most like 'American Idol': Kudos to WPP Group for its pecha kucha (Japanese for "chitchat") evening with high-ranking WPP execs. Finally, something more interesting than the generic agency cocktail party. JWT Chairman-CEO Bob Jeffrey read straight from a script he'd clearly never seen before, but Simon Cowell would have picked Martin Sorrell as the winner.

Most envied agency: Miami-based Crispin Porter & Bogusky not only won two Grand Prix; it's opening an office in hip, hurricane-free Boulder, Colo. Absent from Cannes, Alex Bogusky spent the week in the "People's Republic of Boulder."

Most overused word: Disruption. TBWA thought it had claimed the term already, but Saatchi & Saatchi insisted it could disrupt too, and plastered it all over Cannes as the theme for Saatchi's New Directors Showcase event.
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