Reporter’s noteboook

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Monday 26

The procession

Lowdown: Bud's Clydesdales slated to lead the procession of ad icons are nixed by the NYPD, which also insists that the parade speed up to avoid traffic congestion-it quickly turns into a mad dash up Mad. Ave.

Quote: "Who tazered the Clydesdales?" Mark D'Arcy, chief creative officer, Time Warner.

Tuesday 27

Platform Antagonism vs. Platform Agnosticism

Lowdown: 2D Ventures' Mitch Kanner probes Group M's Irwin Gotlieb, Bartle Bogle's John Hegarty, and MSN's Yusuf Mehdi on the changing media landscapes.

Quote: "The market has spoken," said Mr. Gotlieb to Mr. Hegarty's insistence that media planning should be moved back to ad agencies.

New Kids on the Block

Lowdown: Sometimes it's good to be small, said execs from Strawberry Frog, Taxi, and Anomaly.

Quote: "I'm a whore," said a facetious Taxi boss Paul Lavoie, when asked if he would sign over his ideas during a pitch.

Creativity No Spot Short Film Festival

Lowdown: Stephane Sednaoui's "Walk on the Wild Side" is the eye-popping opener. "Pee Shy" by Deb Hagan was named Best Overall Film. Mark Cuban, the HDNet boss and entertainment-model provocateur opened the festival with a rousing paean to consumer choice and HD.

Madison +Vine East Socratic Debate

Lowdown: Debbie Myers, VP-media and entertainment for Taco Bell Corp, emerges as main dissenter to value of branded entertainment. Chrysler's confident Jeff Bell starred as the man with the plan.

Quotes: "It's hard to integrate toilet paper," Irwin Gotlieb, CEO, Group M. "I've been watching television and I dispute that," moderator Arthur Miller in riposte.

Wednesday 28

The Creative Global Mind

Lowdown: An Aussie, a Kiwi, a Brit and a Pole walked into an Advertising Week panel discussion ... and talked about why there are so many foreigners in U.S. creative departments.

Quote: "Can I drop my trousers?" Mark Wnek, top creative officer at Lowe, on pleasing clients.

Buzz Marketing: People as Brands

Lowdown: Buzz masters ponder whether Paris planned the leak of her sex video (probably not smart enough to, panelists agreed).

Quote: "What's buzzing is ... Paris Hilton, Lindsay Lohan, the Olsens. A lot of brands want to play with them," Ryan Berger, creative director Buzz Euro RSCG.

Thursday 29

Media-agency-CEO summit

Lowdown: Media bigs debate whether too much commercial content is turning off consumers.

Quote: "Tampax and a video game will not come to fruition, we have to find appropriate combinations," Renetta McCann, Starcom chief.

The big magazine panel

Lowdown: MPA recruits Jon Stewart to moderate a panel of top editors, but he ends up humbling them and their business. Mr. Stewart says print media these days has "a seat at the children's table."

Quotes: "Fit is the new rich," Dave Zinczenko, editor in chief, Men's Health. "Tits are the new rich," Mr. Stewart, explaining, jokingly, why he prefers pornographic titles.

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