1. Title: "Uptight"
Agency: Interpublic Group of Cos.' Carmichael Lynch, Minneapolis
Group Creative Director: Jud Smith
Art director: Randy Tatum
Copywriters: Ron Camp, Steve Casey
Executive Producer: Steve Steinmann
Production Co.: Go Film, New York
Director: Gary McKendry
Editorial Co.: Channel Z, Minneapolis
Editor: Jim Stanger
A man dismisses the neighbors -- and his wife's longing for their Ikea furniture -- as boring until they spot the neighboring couple through
the window cavorting in skimpy leather outfits.
2. Title: That Great Fall Look
Marketer: Sears, Roebuck & Co.
Agency: WPP Group's Y&R Advertising, Chicago
Chief Creative Officer: Mark Figliulo
Creative Director: Dan Fietsam
Art Directors: Mark Figliulo, Corey Ciszek
Copywriter: Dan Fietsam
Agency Producer: Karim Bartoletti
Production Co.: Omaha Pictures, Los Angeles
Director: Paul Gay
Editorial Co.: Whitehouse, Los Angeles
Editor: Livio Sanchez
Happy with her Sears fall fashions, a woman plays fashion model -- against a cascade of leaves in her own yard as her husband turns the (Sears) leaf blower on her.