Retail sales over Web hit $125m in Sweden

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STOCKHOLM -- Retail trading over the Internet is expected to increase at an annual rate of 25% in Sweden over the next five years. Retail sales over the Internet rose 30% last year to $125 million, according to a market analysis report produced by the Stockholm-based research firm Stelacon.

A total of 875,000 homes had access to the Internet in May, or 21% of all Swedish households. More than a fifth of homes had registered at least one goods purchase transaction on the Net.

The most popular product lines bought by Swedes on the Net included books, CDs, concert/cinema tickets, beverages, clothes, groceries and banking services.

Copyright October 1998, Crain Communications Inc.

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