Revlon moves ColorStay into hair coloring

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Revlon will introduce in the fourth quarter a hair coloring line under the ColorStay banner, according to retailers. The product will get more than $40 million in marketing support via Tarlow Advertising, with Cindy Crawford as spokeswoman. The line is named after Revlon's successful ColorStay makeup, said to have inspired a new skincare concept also for fall. That line may possibly be called MoistureStay; Revlon executives maintain that moniker isn't in the running.

Copyright May 1997, Crain Communications Inc.

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