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Title: President-CEO, Unilever U.S.

Ad budget: $1 billion

Ad Agencies: Ammirati Puris Lintas, Ogilvy & Mather Worldwide, J. Walter Thompson USA, McCann-Erickson Worldwide, DDB Needham Worldwide, BBDO Worldwide.

Power play: Propelled Unilever forcefully into the interactive advertising picture through $20 million in deals with America Online and Microsoft and an open call for ideas to make interactive media work. He has also pushed to boost Unilever's U.S. sales through new product and stepped-up marketing efforts. Years on list: One.

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