RJR named Richard M. Sanders president-CEO of Santa Fe, which will operate as a wholly owned subsidiary, succeeding Robin Sommers, who will remain with the company indefinitely to help the transition.
Mr. Sanders was previously head of RJR's Sports Marketing Enterprises unit.
R.J. Reynolds Tobacco also announced several other executive changes.
Executive Vice President of Marketing Lynn Beasley assumes the newly created position of president and chief operating officer of R.J. Reynolds Tobacco Co.,
Fran Creighton, previously vice president of marketing for Camel, succeeds Ms. Beasley as senior vice president of marketing.
Edmund Leary, previously vice president of marketing for Winston, becomes senior vice president of marketing and president of RJR's Sports Marketing Enterprises Unit, replacing Mr. Sanders.
Eugene Rhodes and Joseph Michalek were promoted to vice president of marketing for Camel and Winston, respectively.