The full-priced, medium-flavored cigarette joins the Camel Turkish Family as a richer-flavored sibling of light-style Camel Turkish Gold and menthol Camel Turkish Jade.
"We'll have a
All communications will use Camel's umbrella theme -- "Pleasure to burn" -- created by Camel's agency of record, Mezzina Brown & Partners, New York.
Point-of-sale materials are handled by Gyro Worldwide, Philadelphia.
Although a California court recently fined RJR $20 million for targeting youth in its magazine advertising, RJR has not altered its marketing plans for Camel Turkish Royal, Mr. Rhodes said.