RJR marketing chief resigns

Published on .

R.J. Reynolds Tobacco Co.'s exec VP-Marketing Ove Sorenson has abruptly left the company, leaving marketing directors reporting at least temporarily to Andrew Schindler, president-CEO. They include Lynn Beasley, senior VP, who runs the Camel, Winston and Salem business; G. Clifton Pennell, senior VP in charge of Doral, Vantage, More, Moonlight and Now; and David Iauco, senior VP handling Eclipse, research and new products.

In an internal announcement, Mr. Schindler said, "Because he had extensive experience in marketing a wide range of consumer products around the world, we invited Ove Sorenson to work with us in this important effort ... Ove made important and timely contributions to this effort which we greatly appreciate and we wish him well in his future endeavors."

As a result of the departure, two managers who had reported to Mr. Sorenson, T. Wayne Robertson, senior VP-sports marketing, and Ed Blackmer, VP-marketing operations, will now report to Mr. Pennell, while R. Scott Keith, VP-strategy and business planning will now report to Mr. Iauco.

Separately, RJR also promoted three marketing directors to VP-marketing--Camel's Frances Creighton, Winston's Edmund Leary and Salem's Douglas Shouse.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: