RJR to start new ads on cigs

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R.J. Reynolds Tobacco Co. will in two weeks begin testing new creative for Eclipse, its test-market smoke, that relies less on the technology behind low-smoke and more on emotional product attributes such as your clothes won't smell. Eclipse is currently in Chattanooga, Tenn., and Lincoln, Neb., and is handled by Mezzina/Brown, New York.

Copyright January 1998, Crain Communications Inc.

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