What does Dave think? If you've been wondering what Jay Leno thinks of the new-media world, he recently shed some light on the subject. His jabs (made during a conventional, passive network TV broadcast): "Now they're talking about launching interactive TV ... Think about it-the reason guys watch TV in the first place is so they don't have to interact. If guys want to interact, they wouldn't be sitting there with a bottle of beer and potato chips, in their underwear, watching TV."
It's all in a name. Washington Post Co.'s Kaplan Educational Center claimed victory when a private arbitrator ruled that Princeton Review must give up the Internet e-mail address "kaplan.com" to its rival. Princeton Review said it claimed Kaplan's cybername as a joke. Kaplan President-CEO Jonathan Grayer isn't laughing: "If Princeton Review wants customers, they should focus on improving their courses rather than manipulating students."
Call it the anti-`Doom'. There's no question angels are hot these days. There are angel books and calendars and a recent poll found 69% of Americans believe in the astral beings. Now there's Angels, the CD-ROM. Live Entertainment-sensing a heavenly marketing opportunity-just released its first celestial disc with a suggested retail price of $59.98. According to press materials, Angels: The Mysterious Messengers lets you explore four different "angel worlds" (we're afraid to ask), interview angel experts, "enage in angel games" and shop for over 350 angel products. There's even a clip from "It's a Wonderful Life."
We wish we'd thought of that. Is the Internet a marketing tool for the cyberpowerful or a vast, confusing network of computers accessible only by nearly unintelligible commands? If you said the latter, there's hope. You can call 900-45-INTERNET, courtesy of Internet World publisher Mecklermedia Corp. For 95 cents a minute, Mecklermedia provides recorded information on how to find things on the 'net, how to mind your 'net manners and, by the way, how to subscribe to Internet World.M
Contact Interactive Media & Marketing Editor Scott Donaton via e-mail at [email protected] or [email protected] or @aol.com. Contact Associate Editor Debra Aho Williamson at [email protected] or [email protected]