Rodale relaunches sites

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Rodale Press Monday relaunches its sites for Prevention and Men's Health magazines which were originally just a part of the AT&T Healthsite, which shuttered this August. As part of the launch, the sites have been renamed as Men's Health Daily and Women's Edge from Prevention. Additionally, former unit Rodale Health Online has changed its name to Rodale Interactive. Both sites will be supported by advertising, although no marketers have yet to sign on. "We changed the names of those sites to help increase their identity with the Web user," said Susan Russo, general manager for Rodale Interactive, in a statement.

Copyright November 1996, Crain Communications Inc.

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