Rover Group names AKQA new media agency

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Warwick, England-based Rover Group has appointed London-based Web developer and new media agency AKQA to develop global Internet communications at both a corporate and brand level.

The assignment is initially to produce a Web site for Rover Group--scheduled for launch in October--followed by sites for Rover cars, MG and Land Rover brands. Rover did not disclose spending.

Copyright July 1997, Crain Communications Inc.

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