acquires assets of wireless e-tailer

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Consumer electronics e-tailer acquired the key assets of Boston-based, an online wireless products retailer and resource guide. The deal, of which financial terms were not released, gives all rights to's registered, opt-in customer and e-mail databases, as well as proprietary interactive search-engine applications. The customer data and online tools will be used by Roxy's Everything Wireless division to bolster marketing efforts for its personal communications product line. All of's Web traffic, averaging 120,000 unique visitors per month, will be channeled automatically to the site. However, the Web site will remain operational, and will continue to be marketed.'s major investors include Federated Department Stores, NBC Internet and Valuevision International.

Copyright September 2000, Crain Communications Inc.

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