Agency to Create New Campaign for Fall

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SAN FRANCISCO ( -- The home entertainment division of Pioneer Electronics USA named independent shop Rubin Postaer & Associates as its advertising agency for a new fall ad campaign, agency executives said Monday.

The incumbent agency on the account, Omnicom Group's BBDO West, San Francisco and Los Angeles, retains Pioneer's mobile entertainment division. Spending on that account is estimated at $5 million.

Other contenders
Other contenders for the home entertainment account included independent shop DGWB, Santa Ana, Calif., and Krueger, Torrance, Calif. Rubin Postaer is based in Santa Monica, Calif.

A Rubin Postaer executive said he was notified officially of the decision Monday. The win was a big one for the shop, which handles automotive brands, Honda and Acura. The agency will prepare a campaign for this fall for the launch of Pioneer's new plasma TV and DVD recorder.

Executives at the Long Beach, Calif.-based electronics firm did not return calls seeking comment.

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