Rx clients build bottom line

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In a rugged 2001, J. Walter Thompson USA held its own, bringing in $200 million in new business. A highlight for the WPP Group agency's New York office: winning Pharmacia Corp./Pfizer's Celebrex, an $80 million to $100 million account, which the marketer handed to the agency from Bcom3 Group's Leo Burnett USA.

Management changes occurred in several JWT offices. Bob Jeffrey, president of the New York office, took on that position at JWT North America; in Los Angeles, after joining to lead the new Symantec Corp. account, Jerry McGee became president. Chicago is still looking to fill Dennis Ryan's top creative spot.

JWT continues to hone its interactive capabilities and has developed sophisticated integrated brand communications for such clients as the Diamond Trading Co. and Pfizer. Yet the concepts behind the work for Ford Motor Co. and Merrill Lynch & Co., while solid, are far from surprising.


Mr. Jeffrey's creative recruits must prove their worth with ads for products facing significant marketplace challenges such Celebrex, which will face off with Pharmacia Corp./Pfizer's successor drug.

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