New Ryder logo

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Landor Associates, San Francisco, has created a new logo and tagline treatment for Ryder System, Miami. The treatment, which includes the tagline "Together, we're going places," reflects the company's emphasis on integrated logistics and transportation services. The treatment has been placed on 7,000 trucks nationwide and will find a place on almost 200,000 others in the coming years, a company spokesman said. It will not be placed on the consumer truck rental fleet, which Ryder has put up for sale.

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