Saatchi to create holding company Carbon

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Saatchi & Saatchi, New York, is expected to spawn a new diversified services holding company with the likely name of Carbon. Coby O'Brien, president-CEO of Saatchi & Saatchi's interactive arm Darwin Digital, has registered the URL ( Mr. O'Brien is expected to head the unit with David Yakir, former president-CEO of MacManus Group's Blue Marble, an interactive shop that merged last September with Novo Interactive, San Francisco. Mr. Yakir moved into Darwin Digital's offices earlier this spring.

Copyright May 2000, Crain Communications Inc.

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