Saatchi to create holding company Carbon

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Saatchi & Saatchi, New York, will spawn a new interactive holding company likely to be named Carbon, said executives close to the agency. Coby O'Brien, president-CEO of Saatchi & Saatchi's interactive arm Darwin Digital, has registered the URL Mr. O'Brien is expected to head the unit with David Yakir, former president-CEO of MacManus Group's Blue Marble, an interactive shop that merged last September with Novo Interactive, San Francisco. Mr. Yakir moved into Darwin Digital's offices earlier this spring.

Copyright May 2000, Crain Communications Inc.

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