Saatchi to open co-marketing unit

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Saatchi & Saatchi, New York, after winning a major co-marketing assignment this year from General Mills, said it agreed to aquire co-marketing agency GMG Marketing Services, Philadelphia, and will make it part of a new unit, Saatchi & Saatchi Co-Marketing Services. The new unit will be headquartered in New York with an office in Philadelphia. GMG President-CEO Mel Korn will be president-CEO of Saatchi & Saatchi Co-Marketing Services and relocate to New York. Terms of the deal were not disclosed.

Copyright May 1998, Crain Communications Inc.

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