Saatchi S.F. gets Old Spice

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A significant piece of package-goods business is heading to the West Coast, as Saatchi & Saatchi assigns to its San Francisco office Procter & Gamble Co.'s $25 million Old Spice account, recently awarded from Euro RSCG Tatham, Chicago. The Old Spice account is believed to be one of the first pieces of P&G business handled in San Francisco.

Copyright March 1999, Crain Communications Inc.

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