Saatchi & Saatchi wins three accounts in north Asia

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SHANGHAI--Saatchi & Saatchi has picked up three advertising accounts in north Asia.

Saatchi & Saatchi, Shanghai, has won the ad account for Fumanduo, a Mr. Kon Noodle brand with billings of $8 million. While Saatchi & Saatchi was already the media agency of record for all Mr. Kon Noodle brands in eastern China, Grey China and Interface -- a Taiwanese ad agency with offices in China -- are the roster creative agencies for Mr. Kon Noodle, the biggest instant noodle manufacturer in China with a 45% market share.

Both Grey China and Saatchi & Saatchi were invited to pitch for the Fumanduo brand, which was previously handled by Interface, according to David Liu, general manager of Saatchi & Saatchi in Shanghai. This account will be handled from Shanghai.

Saatchi & Saatchi has also won the $7 million account for Cerebos China following a pitch with incumbent McCann-Erickson Guangming, Ammirati Puris Lintas and Bozell, which handles the Cerebos account in Hong Kong. This account includes planning, creative and media, and will be handled by Saatchi & Saatchi's offices in both Shanghai and Guangzhou.

Cerebos is a Singapore-listed company owned by Japan's Suntory Group which primarily markets Brand's Essence of Chicken. Brand's Essence of Chicken was created in the U.K. more than 150 years ago and has become a leading health supplement tonic in Asia, particularly in Singa-pore, Malaysia, Thailand, Taiwan and Hong Kong, but Mr. Liu says China is one of the company's most important developing markets.

In Hong Kong, meanwhile, the agency has picked up the Vita Lemon Tea account, worth $1.2 mil-lion, from Euro RSCG Partnership. There was no pitch. Saatchi & Saatchi, Hong Kong, made a formal presentation at the invitation of the client, the drinks company Vitasoy, according to the agency's CEO Clara Wong.

A new campaign will launch in April to repos-ition the product, which "is already strong but has more potential," according to Ms. Wong.

Euro RSCG continues to handle the product's flagship sister brand, Vitasoy. Zenith Media, Hong Kong, also picked up the centralized media planning and buying business for all Vitasoy budgets, from Euro RSCG.

Copyright November 1998, Crain Communications Inc.

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