Saatchi vs. Saatchi down under

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Maurice Saatchi may call his new Australian shop the New Maurice Saatchi Agency or the New M. Saatchi Agency. Saatchi & Saatchi last week went to court to bar the name the New Saatchi Agency there, and today the court adjourned the hearing until May 26, when it will decide on a temporary name before the final decision, possibly in July. Separately, in London, the New Saatchi Agency said it is in discussions with Andrew Lloyd Webber about composing music for spots for new account British Airways.

Copyright 1995 Crain Communications Inc.

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