Saatchi unit readies Kodak youth program

Published on .

Saatchi & Saatchi Advertising's Kids Connection has developed a global youth marketing program for Eastman Kodak Co., said executives close to the company. The program received tentative approval in December, and the agency and the client are now in final discussions on the details.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: