Saatchi wins big tourism account

Published on .

New Zealand Tourism Board awarded Saatchi & Saatchi, Auckland and Wellington, its two-year, $80 million account, after a review. It's the first time the assignment has been made to a single global agency. Saatchi offices worldwide will help develop and implement advertising for the "Discover New Zealand" theme.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: