Saatchi wins Media Grand Prix at Cannes

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The U.K. captured its second Grand Prix this week with a newspaper ad by Saatchi & Saatchi, London, in the Media Lions portion of the International Advertising Festival in Cannes. A day earlier, the London office of Lowe Lintas & Partners Worldwide won the print and poster Grand Prix for a Stella Artois beer print campaign. The festival awarded 17 Media Lions June 21, including the Grand Prix. Brazil, which captured nine of 29 Cyber Lions June 20, continued to be a big winner, with three Media Lions, followed by the U.S. and South Africa with two each. The U.S. Media Lions went to Wieden & Kennedy, Portland, Ore., for a Nike commercial, and Young & Rubicam's Media Edge, New York, for best use of sponsorship on behalf of AT&T Telecommunications.

The Grand Prix-winning idea from Saatchi was to raise awareness of multiple sclerosis by showing how the disease scrambles the perception of sufferers. Saatchi bought a right-hand page ad in The Independent and scrambled a page of news stories and pictures. Two pages later, the real stories and pictures ran, with a strip ad explaining MS.

"The newspaper let the creative people come in the night before, see the news layout for Page 15, and create a scrambled version for [the ad on] Page 13," said Jack Klues, president of the Media Lions jury and CEO of Starcom Media.

In other news from Cannes, Dennis Fogarty, CEO of U.S. cinema advertising company Screenvision, is leaving the company at the end of the International Advertising Festival June 24, a month after Screenvision was acquired by Technicolor for $93 million. Technicolor is owned by the U.K.'s Carlton Communications media group, and one of its executives, Adam Poulter, is replacing Mr. Fogarty.

Mr. Poulter was managing director of Carlton Cinema Advertising in the U.S. but has spent the past year in the U.S. trying to start a cinema advertising business to rival Screenvision before deciding to buy the company instead.

"They talked to advertisers and exhibitors and were competing with us to acquire some screens--they got 4,000 new screens," Mr. Fogarty said. "Screenvision has 13,000, so now the company has a total of 17,000." Mr. Fogarty, who was a Screenvision shareholder, said he will "retire" for three or four months, then look for a small business to run.

Copyright June 2000, Crain Communications Inc.

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