TV Spots of the Week | Media Player


And Other Current Non-Super Bowl Commercials of Note

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Safe Sex at Sea
Client: MTV
Brand: "Excuses" Safe Sex Campaign
Title: "Shark"
Agency: Mother, London
This spot, one of three MTV ads promoting condom use, focuses on the similarities between sharks and sexually transmitted diseases. Our hapless heroes, of course, get eaten.

Liftoff at Kitty Hawk
Client: General Electric Co.
Brand: GE Aviation
Title: "Orville & Wilbur"
Agency: BBDO Worldwide, New York
Remember the jet engine you didn't see atop Orville and Wilbur Wright's aircraft at Kitty Hawk? Relive that experience you didn't have again, compliments of GE, which wasn't there, either.

Nice Face, No Pencil
Client: Pfizer
Brand: Dentyne
Title: "Subway"
Agency: Bates USA
A chance subway encounter triggers sparks but then fades away for lack of a pencil. At least she had a good chew.

Screaming at the Tube
Client: ESPN
Brand: ESPN Sports
Title: "Coach"
Agency: Wieden & Kennedy, New York
After masterfully building the suspense, this spot demonstrates why, without sports, there'd be no one for us to coach.

Nothing But Shoes
Client: Nike
Brand: Nike Shox
Title: "Streaker"
Agency: Wieden & Kennedy
Wearing only a scarf and a pair of Nike Shox, a streaker appears to outruns the police and gives fans at a British stadium a real wow -- but it's all a fake production for Nike.

Leaping for Honda
Client: American Honda Motor Co.
Brand: Local Honda Dealers
Title: "Casting Call"
Agency: Rubin Postaer & Associates, Santa Monica.
A goof on the upcoming March 2 Los Angeles Marathon XVIII designed to hype local Honda dealers.

He Needs a Warm Coat
Client: Burlington Coat Factory
Brand: Fur Coats
Title: "Lot's More Winter"
Agency: Norman J. Stevens, South Orange, N.J.

Dressed in only a bathrobe, a man locks himself out of the house on a frigid morning and shivers on his porch. Get it? Time to buy a new winter coat from Burlington Coat Factory. This spot received the highest consumer recall score for the period of Jan. 6-19 in the bi-weekly Intermedia Advertising Group survey.

Pork Bellies With a Beat
Client: Chicago Merantile Exchange
Brand: CME Trading
Title: "CME"
Agency: DraftWorldwide
Time-lapse photography and heavy-metal music come together to create a frantic, yet pleasing ad for the business of buying and selling pork bellies and cattle futures.

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