SAG strike comes to Motown

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Striking commercial actors on Aug. 19 protested at a massive suburban-Detroit classic car event, the Woodward Cruise, which involves a 16-mile stretch of road. Dozens of SAG protesters handed out packages of free peanuts with stickers saying "General Motors. We won't work for peanuts." The auto industry was the biggest ad spender as a category last year, according to Competitive Media Reporting, with Detroit's GM leading the pack. Carmakers, with the notable exception of Ford Motor Co., Dearborn, Mich., have continued making TV commercials during the strike that started May 1. The first negotiating session since July is set for Sept. 13.

Copyright August 2000, Crain Communications Inc.

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