Sales boom prompts Guinness additions in Canada

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TORONTO--Booming Canadian demand for Guinness beer brands has prompted the marketer to expand its Canadian office with a new marketing director to boost a wave of new drinkers turning to the beers.

Sales of the flagship Guinness stout were up 30% in 1998 and similarly strong performance by the marketer's Kilkenny Irish Cream Ale (up 75%) and Harp Lager (up 38%) has led Guinness to add three senior staff to its Toronto operation.

Joining Guinness Canada in the newly created position of marketing director is Sean Moffitt, who comes to the company from Procter & Gamble, where he has held several positions, including brand manager of Tide laundry detergent. Rounding out the new positions are a development manager and a commercial development director.

Guinness is Canada's No. 1 stout and No. 1 imported draft beer; efforts last year included select event marketing geared to bartenders and media who were taught to pour perfect pints courtesy of the Guinness Irish Blitz Team from Dublin.

Copyright February 1999, Crain Communications Inc.

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