Four sales veterans out at CBS

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In a major shakeup, CBS has released four longtime sales executives -- Dan Colby, VP-national sales manager (and the No. 2 executive in the sales department); John Brooks, VP-director of sports sales; Mike Guariglia and John (Jack) O'Sullivan, both of whom held the title VP-director of sales and marketing. Joe Abruzzese, president, CBS TV network sales, was not available for comment. Gil Schwartz, CBS senior VP-communications, said, "The company is becoming more focused on sharpening its sales force to become the most aggressive in the business."

As part of the sales reorganization, CBS will go back to selling by dayparts; the company had tried having salespeople sell across dayparts. Furthermore, the company will eliminate "team captains."

Jo Ann Ross becomes the new No. 2 in the department. Reporting to her will be Scott McGraw, Marty Daly, Chris Simon and John Bogusz. They will be in charge of sports, news, prime-time and daytime/kids sales, respectively. "This is an effort to get us closer to the street, so to speak," said one CBS insider. The company is expected to announce promotions and new hires in the sales department soon.

Copyright September 1998, Crain Communications Inc.

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