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The announcement of Fred Danzig's retirement as editor of Advertising Age will leave a very large hole in the ranks of American journalism.

I have known Fred for more than 30 years, and during that period I have found him to be the quintessential definition of "a journalism professional."

Advertising Age and its readers have been fortunate to be able to share his knowledge and fairness for all these years.

Carl Spielvogel

Chairman, Bates Worldwide

New York

I'll bet I speak for virtually everyone in the public relations field when I say that Fred Danzig is a treasure who will be sorely missed.

To a PR person, dealing with an editor who combines supreme professionalism with courtesy and grace is close to achieving nirvana. Fred has been a wonderful guy to work with and I will be just one of the myriad advertising/marketing/communications people who lament his hanging up the gloves.

Jack Bernstein

Jack Bernstein


New York

I had the pleasure of working with Fred Danzig for many years at Ad Age. He was a great editor ... incorruptible, brilliant and dedicated.

Fred's style was to manage by example and he did that on the run. Cub reporters were dazzled by his enormous capacity for work. The rest of us were no less awed-we were just used to seeing him turn out work by the ton, almost all of it outstanding.

For years Fred Danzig created or helped shape the important information upon which our business depended and he did it with graceful good humor. Advertising will miss him.

Lou De Marco

(former publisher of Ad Age )

Sarasota, Fla.

Fred Danzig's loss to Advertising Age and the field of advertising will be immense. In his softspoken and unobtrusive manner, Fred always walked above the petty sensationalism that, unfortunately, has become a too readily accepted way of life with much of the trade press.

He unfailingly kept his very honest eye trained on the "big picture" and the constructive contribution of marketing and advertising. Fred has been a cogent, cohesive stabilizer in the reporting of a turbulent business.

Al Wolfe

Al Wolfe Associates

Sedona, Ariz.

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