Sansolo leaves Eddie Bauer

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In the latest churn among top marketers at retail companies, Jack Sansolo, exec VP-global brand direction for Spiegel Group's Eddie Bauer has left the troubled retailer, an executive familiar with the situation said. At the same time, Eddie Bauer has parted with agency Interpublic Group of Cos.' Lowe, Lintas & Partners, San Francisco, because the brand will not be advertising offline this year, the executive said. Mr. Sansolo, a Harvard Ph.D. whose professional credits include the launch of the Infiniti car with a Zen-like campaign, is not expected to be replaced immediately. Eddie Bauer's same store sales, that is, sales for stores open more than one year, dropped 9% in December and are not expected to improve until the second half of this year when a new design team will impact merchandising.

Copyright February 2001, Crain Communications Inc.

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