Scandinavian travel giant picks A-Com Online Communication for $24 million nordic business

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STOCKHOLM--Scandinavian travel giant Fritidsresor/Star Tour has appointed A-Com Online Communication its first-ever lead agency to handle its $24 million Nordic online and offline branding business. Previously, the travel company worked with several agencies on a project-by-project basis. "Pan-Nordic ad campaigns, supplemented by localized national ads, are gradually becoming commonplace, says Annika Ostman, Fritidsresor/Star Tour's Nordic advertising director.

Copyright April 2000, Crain Communications Inc.

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