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Guerlain is putting the 168-year-old company's biggest ad budget ever behind its new women's fragrance, Champs-Elysees. The new fragrance will get $50 million in worldwide print and TV support, including in the U.S., France and Asi a. French actress Sophie Marceau stars in a minidrama about relationship turmoil, set on the Parisian thoroughfare that lent its name to the fragrance. The tagline concludes: "Life is best played without a script." Weiss, Whitten , Stagliano, New York, and Australie, Paris, collaborated on the campaign.
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