Schaefer Grossman BRADY'S BUNCH

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As a long holiday weekend nears, senior Hearst execs are asking if hard-working, all-business chief Frank Bennack will call a meeting this Friday afternoon (July 1st) at about 3 p.m. No half-days or early tee times for Mr. Bennack.

Bill Carey's new publisher of Southern Accents magazine, succeeding Tony Glaves, who moved to Sunset.

Andrea Kaplan says that through August, ad pages for Fitness magazine were up 25% over the period a year earlier, 203 pages to 162. Very fit, indeed.

Ted Hannah of King Features, who should know, writes to say Beetle Bailey enlisted in the Army Sept. 4, 1950. He says the 44-year-old comic is the fifth most popular strip in the country, and still the creation of Mort Walker.

They're not precisely "The Honeymooners." Georgia police say hip-hop star Lisa (Left Eye) Lopes burned down the mansion of Atlanta Falcon Andre Rison after taking a baseball bat to his two Mercedes. Last September Andre was busted for beating up on Left Eye and firing a gun.

Janice Grossman, admitting "business is tough," says Seventeen through August has now been ahead in ad pages over last year five consecutive months, with 139 pages in the traditionally important August back-to-school issue.

Reilly, Sills-Levy may be a mouthful but it's the innovative new marketing and development firm put together by the founding publisher (and later New York Times magazine group exec) of Child magazine. Mary Anne Sommers Reilly and Ellen Sills-Levy, a former top exec for Simmons Market Research. Listen, no one in this story has a simple name but they're hot numbers, headquartering in Manhattan at 369 Lexington Ave.

FamilyFun, a Disney mag, upped its rate base by 100,000 to 700,000 effective in February, says Jake Winebaum.

Town & Country, under Pam Fiori, closed the first half up 16% in ad pages over a year earlier. Publisher Molly Schaefer said June was a startling 68% up.

With the World Cup in full swing, Ritz-Carlton (New York) barman Norman (True Sport) Bukofozer has created a dozen new alcoholic concoctions to mark the occasion. I'll drink to that!

Selling ads in Rolling Stone is new Los Angeles ad manager Anita Rao-Keech. She'd been with Vibe and previously with Spin. Plays the pianoforte, I believe.

Eric Beckson is the new GM of Golfweek magazine and continues as VP-CFO of Turnstile Publishing, the parent company.

Elle Decor has a new ad manager, Missy Chase. Before joining Hachette in 1990 and going straight, she was a practicing attorney.

Porte Advertising in New York was named agency of record for Montenay, a firm that turns refuse into energy, and which is a division of the $30 billion French consortium Compagnie Generale des Eaux. Jay Heyman and Paul Mesches are Porte's principals.

William K. Hughes, ad manager of the Marine Corps Gazette, says the May issue carried more ad pages than any issue in the past seven years, with lots of consumer goods and corporate linage.

Taz L. Anderson Jr., president of Multimedia Technologies Inc. in Atlanta and a former NFL player, tells me his firm erected two gigantic ad spectaculars weighing 54 tons and measuring 40 by 57 feet, atop two tall buildings in the middle of town. Those good ol' Georgia Tech boys think big.

Ken Fairleigh of Car & Driver says Leo Durocher was talking about the Giants when he said nice guys finish last. I'll accept that but I think Leo specifically mentioned Mel Ott. Anyone sure? And why was Ott called "Master Melvin"?

Nice to see 73-year-old Jim Michaels, editor of Forbes and one of the least publicized men in the biz, honored at last, being presented UCLA's prestigious Gerald Loeb Award for lifetime achievement in business news. Even The Wall Street Journal was sufficiently moved to run a profile of Jim, who's been Forbes' top editor since 1961.

Martha Stewart Living lives! Eric Thorkilsen says they'll increase their rate base from 725,000 to 800,000 effective with the new (August) issue.

Charlie Mitchell's Office Systems94, the office products trade book, celebrates 10 years in business with its July issue.

Wenner Media's getting into direct marketing and named as chief operating officer Jeff Smith, an expert in the field, coming over from Ticketmaster Corp.

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