Schering-Plough opens media review

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Schering-Plough Corp., marketer of the heavily advertised prescription drug Claritin, is conducting a review of all or part of its estimated $300 million media account. Lowe & Partners/SMS, New York, handles the Claritin direct-to-consumer media; TN Media, New York, does the media for the over-the-counter brands. For its corporate image ads, the company does media in-house.

Copyright October 1999, Crain Communications Inc.

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