Schlotzsky's to open in Australia

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SYDNEY -- Schlotzsky's, the U.S. fast food deli chain, says it plans to open 100 stores in the Sydney and Melbourne central business districts by the end of next year and will launch "an advertising blitz campaign" later this year.

Four unnamed small and boutique agencies in Sydney and Melbourne have been asked to pitch for the initial campaign, to cost around $2 million with the spend likely to be cut back after the first year's operations.

Robert Coshott, Schlotzsky's master franchisee here, says he is giving small agencies first look at his business "because most large agencies are tied up with competitor fast food chains".

Mr. Coshott says initially about 25 outlets would be located in petrol stations' convenience stores and 15 in cinema chains. The stores will be launched in four waves progressively during the year.

Copyright April 1998, Crain Communications Inc.

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