The appointment follows a final pitch against WPP Group's J. Walter Thompson Co., London. Both M&C Saatchi and JWT are already roster agencies of the Scottish brewer. The incumbent on the Beck's U.K. business was Mountain View.
Commenting on the appointment, Nick Hurrell, CEO of M&C Saatchi, says: "It is the highest form of flattery when an existing client rewards the agency with more business. Beck's beer is an iconic brand and the advertising will reflect this iconic status."
New Beck's creative is expected to be unveiled by late June.
Copyright February 2001, Crain Communications Inc.