Seagram Americas unveils new ads

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Seagram Americas, New York, is launching a new outdoor, print and radio campaign for 7 Crown blended whiskey from M&M Creatives, Marlboro, N.J. The campaign runs with the tag "Was ... is ... America's spirit." Ads contrast lifestyle scenes from the past with activities such as basketball and kissing. Additionally, the liquor marketer is breaking, via TBWA Chiat/Day, New York, a new print campaign for Glenlivet scotch whisky with the tag "One place. One whisky." It also is running a new outdoor, print and radio campaign for Seagram's VO Canadian whiskey and new line extension VO Gold from Grey Advertising, New York. The tag: "They drink VO. It's what men do." Grey handles media for all the brands. Spending was not disclosed. New outdoor for Seagram's VO breaks Sept. 1. Much of the other new creative will debut in October.

Copyright August 1998, Crain Communications Inc.

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