Seagram names TBWA for gin account

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Seagram Americas has tapped TBWA Chiat/Day, New York, to handle Seagram's Extra Dry Gin, formerly handled by Ogilvy & Mather, also New York. Seagram spent $3.1 million on ads for the gin brand in 1997, according to Competitive Media Reporting.

Copyright September 1998, Crain Communications Inc.

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