Seagram shops for beer brand in U.S.

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Seagram Corp., fresh from buying MCA, is looking to enter the U.S. beer business. Officials of Portland, Ore.'s Full Sail Brewery were quoted last week as saying they rejected an $80 million Seagram offer. And Jim Koch, president of Boston Beer Co., maker of Samuel Adams, confirmed he is among three advisers hired by Seagram, but said he has no intention of selling Samuel Adams. Separately, Mr. Koch said Wieden & Kennedy, Portland, Ore., will prepare TV creative for Samuel Adams.

shop to sew up $15M account
Sara Lee Knit Products, master sportswear licensee for Spalding Sports Worldwide, has begun looking for an ad agency to handle the business. Billings are estimated at $15 million. It's believed that Sara Lee agencies Saatchi & Saatchi Advertising and Merkley Newman Harty, both New York, are pitching the business, along with Long Haymes Carr Lintas, Winston-Salem, N.C., but Sara Lee only said it hopes to have an agency by July 1.

pact with CBS/Fox
The National Hockey League is expected to announce Monday that it has signed a deal with CBS/Fox Home Video to market and distribute NHL home video products. The league has also signed Mennen Co. to a multiyear sponsorship deal that includes a commitment to buy media time during NHL broadcasts on Fox and ESPN.

Gemstar Development Corp., a consumer electronics company, has awarded its new $15 million account to Korey, Kay & Partners, New York.

The Outdoor Advertising Association of America awarded Obie honors to 17 ad agencies at its 53rd annual awards show last week. Best of Show went to Birdsall Voss & Kloppenburg, Milwaukee, for its work for the legal firm Leon Stenz. Korey, Kay & Partners also received a Best of Show for its campaign for the Comedy Central cable TV network.

retailer account
Independent agency Meire & Meire, Cologne, dropped the $60 million account of local department store chain Der Kaufhof, one of Germany's leading retailers, following the resignation of agency Chairman Michael Goebel and a management shuffle. Meire & Meire won the account from DDB Needham, Duesseldorf, last summer.

pan-European account
Telecom/electronics giant Nokia shortlisted TBWA, Helsinki; Wieden & Kennedy, Amsterdam; Sek-Grey, Helsinki; and incumbent Delacroix, Paris, for its pan-European consumer electronics products business. Nokia said the account is less than half of the $78 million cited by outside estimates.

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