Seagram taps Grey

Published on .

Seagram Americas named Grey Advertising, New York, for electronic media buying and to handle its VO Canadian and 7 Crown. The move was expected. Ogilvy & Mather Worldwide, New York, formerly handled VO and 7 Crown. Buying was divided among roster shops, with O&M handling radio buying.

Copyright April 1998, Crain Communications Inc.

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