Published on .

Some of Nabisco Biscuit Co.'s Chips Ahoy! cookies won't be "1,000 chips delicious," as consumers are invited to hunt for chipless cookie bags in a new promotion. The effort will offer $1 million in cash prizes for finding chipless bags and will be supported by print and a TV campaign. Foote, Cone & Belding, New York, handles.
Most Popular
In this article: