Sears in ad pact with MSN

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Sears, Roebuck & Co., Hoffman Estates, Ill., inked a two-year, multimillion-dollar deal to advertise across Microsoft Corp.'s MSN sites. It also will be the largest advertiser on the MSN HomeAdvisor real estate service. The deal includes banner ads, sponsorships and promotional ads. Sears and Microsoft also will build a co-branded area on HomeAdvisor called Homeownership. Sears this spring ramped up its online selling capabilities by adding some 2,000 major appliances over its site as well as PartsDirect, a site offering some 4.2 million parts for household appliances. In addition to the 3,500 Craftsman tools offered online, Sears plans to expand its product offerings later this year.

Copyright June 1999, Crain Communications Inc.

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