Sears Home Central launch

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Sears, Roebuck & Co., in a new series of spots from Y&R Advertising, New York, on Friday launches its new Home Central service that offers repairs for all appliances, installation of home improvement products such as windows and siding, and heating and cooling installation and repair. The campaign, tagged "A house full of service from someone you know," initially will run in four markets (Boston, Seattle, Kansas City and 90% of Florida) before going national next spring. Sears previously launched one element of its service-side program, a TV and print campaign for its appliance repair, nationally.

Copyright August 1997, Crain Communications Inc.

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