Sears launches campaign supporting e-commerce

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Sears, Roebuck & Co., Hoffman Estates, Ill., signaling a major push into e-commerce, next month breaks a major campaign backing its online selling efforts, including newly inaugurated online sales of Kenmore appliances. Sears began with a limited online selling presence for its Craftsman tools. Ogilvy & Mather, Chicago and New York, is expected to handle the upcoming "dotcom'' campaign.

Copyright May 1999, Crain Communications Inc.

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