Sergio Zyman's marketing site takes a fresh name

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Sergio Zyman, former senior VP-chief marketing officer of Coca-Cola Co. and founder of marketing consultancy Zgroup, is relaunching his Web site. formally becomes as of Aug. 1. The site, designed for marketing professionals, will provide marketing tools and information to help them "accelerate their business' revenue and profit growth," according to an overview on the site. The site will offer proprietary content, access to software and online applications.

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