Serta expected to pick Doner for $20 mil account

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Bedding and mattress-maker Serta is expected to name Doner, Southfield, Mich., this week as its new agency for `its estimated $20 million account. Incumbent Publicis Hal Riney, Chicago, parted ways with Serta earlier this year. The agency referred calls to the client, which declined comment.

Copyright December 1999, Crain Communications Inc.

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