SFX turns to Grey for advice on media

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Event promoter SFX Entertainment tapped Grey Advertising's MediaCom unit, New York, to consult on its media planning and buying operations. SFX spends more than $100 million annually on media buys. Grey's G-Whiz Entertainment unit already handles advertising for SFX corporate and concert promoter SFX/Delsener Slater.

Copyright April 2000, Crain Communications Inc.

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